Data are also 3 years old. I would think the TDS brand is shrinking being in the WCC and Indy over the past 5 years. As Utah has steadily improved W-L in basketball and football in the past 3 years I would hope merchandise is also increasing. Utah football did not go to a bowl game in 2012, for example.
The 2016 football season is Utah's last under the Under Armour contract, through which Utah's teams receive $2.4 million per year — $1.8 million in product allowance, at retail value, and $600,000 in cash.
Sources say the deal is worth almost $86 million in cash and product. It includes a $3 million signing bonus, $3.5 million in cash per year and an average annual product allowance of $4.76 million.
Utah will be in Negotiations for a new deal next year. I wonder how aggressive UA will be to keep Utah in the their tent. On one hand I sense a good relationship between Utah Coaches and UA, but with Cal and UCLA in the fold, I don't think UA can/will look at Utah as some West Coast foothold anymore.
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